Colour Symbolism Individual Cultural and Universal edition by Zena O'Connor Arts Photography eBooks
Download As PDF : Colour Symbolism Individual Cultural and Universal edition by Zena O'Connor Arts Photography eBooks 
Colour has the capacity to convey meaning in a range of contexts through connotative colour associations. However, colour symbolism is not fixed and inflexible, and tends to occur on three levels Individual, cultural and universal.
This eBook provides a comprehensive exploration of the three levels of colour symbolism and explains why colour symbolism rarely occurs on a universal basis. Recent research as well as early colour-meaning studies are discussed and over 50 illustrations are provided throughout this eBook.
Colour and contrast plays key roles in visual perception and, as a result, colour is often used like a visual code; however, there are times when colour symbolism can be ambiguous and this is because colour symbolism is influenced by individual and cultural differences as well as contextual, perceptual and temporal factors. These are explained in-depth in this concise and highly practical resource.
Colour Symbolism Individual Cultural and Universal edition by Zena O'Connor Arts Photography eBooks
I had learned how colors convey different messages in meanings back when I took psychology in college, but now that I'm in marketing I find it extra helpful. This is a great study on colors and has a lot of information that is easy to understand. I really enjoyed all the photo examples and how these relate to real life applications. Whether you're in marketing like myself, advertising, or simply enjoy art and like to create drawings/paintings this book is a very valuable tool.Product details
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Tags : Colour Symbolism: Individual, Cultural and Universal - Kindle edition by Zena O'Connor. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Colour Symbolism: Individual, Cultural and Universal.,ebook,Zena O'Connor,Colour Symbolism: Individual, Cultural and Universal,Design Research Associates; eBook Production, Sydney,ART Color Theory,DESIGN Graphic Arts General
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Colour Symbolism Individual Cultural and Universal edition by Zena O'Connor Arts Photography eBooks Reviews
I had learned how colors convey different messages in meanings back when I took psychology in college, but now that I'm in marketing I find it extra helpful. This is a great study on colors and has a lot of information that is easy to understand. I really enjoyed all the photo examples and how these relate to real life applications. Whether you're in marketing like myself, advertising, or simply enjoy art and like to create drawings/paintings this book is a very valuable tool.
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